We help people, help people.
Healthcare Marketing & Communications Agency based in Accra, Ghana
Surpassing $20 Million in Client Revenue:
Our Marketing Strategies Deliver
Exceptional Results
Healthcare communications for a higher standard of care.
In a landscape where conventional healthcare communication often falls short, we stand as pioneers, delivering accessible, advanced, and transformative healthcare communication services. Our expertise lies in leveraging state-of-the-art technology to create engaging, informative narratives that connect with audiences on a deeper level.
Our core philosophy is actually quite simple…
Build strong connections, mastering compelling storytelling, and introduce innovative solutions that profoundly impact.
Why organizations like yours grow
with us.
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We believe in navigating regulations so we, along with our partners and clients can focus on their mission.
We pride ourselves in working with professionals and organizations who respect rules and regulations. -
Our network has been built over a span of 25 years. We believe in nurturing relationships and support peaceful political and social movements.
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Our organization isn’t influenced by venture capital, private equity or conventional banking systems.
We are a family funded company.
We make decisions and focus on projects that are in the best interest of the future of humanity. -
We only work with conscious clients that are mission focused on initiatives that support the well being of humanity, environment and communities, of every kind.
We do not discriminate nor hold any biases against any groups or beliefs.
Featured work for Nue Life Health Public Benefit Corporation
Principles: Your Blueprint for Success in Digital Advertising
Unless you’re a single YouTuber still living at home rent free, digital advertising doesn’t have to be complicated.
At OORA Life, we craft marketing systems that deliver. Seeking a solid ROI on your marketing efforts?
Bespoke Marketing Services
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Whether you're looking to refine your marketing approach or seeking guidance on navigating the complexities of healthcare communications, these sessions are designed to propel your practice to new heights.
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Our Tailored Packages are meticulously crafted to meet the unique demands of your healthcare practice. Recognizing that no two healthcare entities are alike, we offer customized solutions that resonate with your specific goals and challenges.
Each package is a blend of creativity, technology, and strategic thinking, designed to deliver measurable results and a stronger market presence. -
Invest in the growth and development of your team with our specialized Team Training services. This program is designed to equip your staff with the latest tools and techniques in healthcare marketing. From workshops on digital advertising best practices to sessions on effective communication strategies, our training modules are curated to enhance the skills of your team. These interactive and engaging training sessions not only boost your team's capabilities but also foster a culture of continuous learning and adaptation in the rapidly evolving world of healthcare marketing.
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Digital marketing increases your online presence, making it easier for potential patients to find your practice. Through targeted advertising, SEO, and engaging content, digital marketing helps to effectively communicate your services, expertise, and the unique value you offer, thereby attracting more patients.
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Yes, digital marketing can be more cost-effective than traditional methods. It offers precise targeting and analytics, allowing for more efficient use of your marketing budget. With digital marketing, you can reach a larger and more relevant audience at a lower cost than with traditional media like print or television advertising.
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The success of digital marketing campaigns is measured using various metrics such as website traffic, search engine rankings, click-through rates, conversion rates, social media engagement, and patient inquiries. These metrics provide insights into the effectiveness of different strategies and help in making data-driven decisions for future campaigns.
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The time frame to see tangible results from digital marketing efforts can vary depending on several factors, including the competitiveness of your specialty, the effectiveness of your strategies, and the consistency of your marketing efforts. Generally, some results can be seen within a few months, but a consistent and well-executed digital marketing strategy typically shows more significant and sustainable results over time.
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Private practices, wellness clinics, hospital networks and pharmaceutical companies such as compounding, GMP facilities and distributors.
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Our onboarding process is designed for ease and efficiency. We start with a comprehensive discovery session to understand your unique needs, followed by a structured plan outlining our services and timelines.
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For the onboarding process, we begin with an initial discovery call where we gather essential information about your practice. Don't worry if you don't have all the details like service offerings, target audience, current marketing strategies, or specific goals at hand. Our onboarding is designed to help uncover and clarify these elements, setting the foundation for a tailored and effective digital marketing strategy.
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We prioritize getting you set up swiftly, so your digital marketing efforts can commence without delay.
As of December 2023, our current wait time is 45 days to commence new projects.
FAQs
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OORA Life has an extensive track record in the Ghanaian market. Over the past two years, we've managed and spent over 1 million GHS in paid advertising.
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Our team has consistently delivered a strong Return On Ad Spend (ROAS) of 3.5x for every dollar spent.
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HARD YES. Market research is the cornerstone of our approach. We've conducted comprehensive studies to grasp the nuances of local sensibilities, ensuring our strategies are perfectly aligned with the Ghanaian audience.
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By leveraging our market research, we craft campaigns that resonate with the local consumer base. Our familiarity with Ghana's D2C sector allows us to create personalized and culturally relevant content that engages and converts.
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Certainly. Our international team's exposure to Ghana's market means we're well-versed in B2B strategies that drive revenue. We understand the business landscape and can connect with key stakeholders effectively.
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It's our combination of global expertise and local market understanding. This dual perspective allows us to bridge cultural gaps and deliver marketing that's both globally savvy and locally resonant.
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We rely on tools such as Google Domains, Figma, Wordpress and/or Squarespace (for clients who wish to self-manage sites choose Squarespace) convenient and idiot-proof workflows.
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We take a strategic approach to allocating ad spend across different digital platforms, including paid social media and search engines like Google. Our primary goal is to maximize the effectiveness and reach of your campaigns.
To achieve this, we believe in the power of running controlled experiments. These experiments are crucial, especially when introducing a new product or service or exploring uncharted audience segments. By allocating a portion of the ad spend to test various aspects of a campaign - such as different messaging, targeting criteria, creative formats, and platforms - we gather valuable data. This data informs us about which combinations yield the most favorable results in terms of engagement, conversion rates, and ROI.
Based on these insights, we can make data-driven decisions on how to optimally distribute the ad spend. This process ensures that your advertising budget is utilized effectively, targeting the right platforms and audience segments that are most likely to resonate with your offerings.
In summary, our approach is not just about spending on ads but investing in learning about your audience. This ensures that every dollar spent is an investment in refining your marketing strategy for the best possible outcomes.
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We track both client progress and our teams progress using Asana.
On average, our clients can anticipate investing an average of 4 hours of time per project.
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As specified in our standard service agreement, client own the rights to the all of the content we produce.
RAW working files are not shared with clients under any circumstances. Insert #KFC analogy :)
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We aren’t fans of hostage situations.
As most of our team members are married, we believe in implementing short term interventions for your business.
